Alternatives to building a marketplace with Wordpress & WooCommerce

37x vs Wordpress

Why 37x is a Better Choice Than WordPress for Affiliate Marketplaces

WordPress vs. 37x – The Right Tool for the Job

WordPress is a powerful content management system (CMS), but when it comes to building and scaling an affiliate marketplace, it’s not built for the job. While WordPress can host blog content, it was never designed to function as a fully automated affiliate marketplace without relying on a stack of plugins, manual integrations, and ongoing maintenance.

That’s where 37x comes in.
Instead of wrestling with hosting, plugin conflicts, security patches, and performance tuning, 37x provides an out-of-the-box, high-performance affiliate marketplace. Fully hosted, automatically optimized, and pre-integrated with 50K+ merchants across top affiliate networks like Sovrn, Awin, Skimlinks, and Amazon. We use AI and rule-based systems to automatically generate, run and optimize your marketplace. Our system automatically refreshes your catalog and routes monetized links via the network with the best possible rate for each supplier.

The WordPress Plugin Problem
WordPress relies on third-party plugins for everything from affiliate tracking to SEO optimization, and with that comes:

Security risks – Outdated plugins are a common target for attacks.
Performance issues – Too many plugins slow down your site and require caching tweaks.
Ongoing maintenance – Constant updates, troubleshooting, and compatibility fixes.
Manual setup – You have to research, install, and configure everything yourself.

With 37x, there are no plugins to install or maintain. It’s a fully managed, high-speed affiliate marketplace that just works.

Keep Your WordPress Blog, Power the marketplace with 37x
If you already have a WordPress site, you don’t need to replace it. You can seamlessly integrate 37x as your affiliate store. Simply set up 37x on a subdomain (e.g. store.yoursite.com) and link to it from your WordPress content. This way, you get the best of both worlds:
🔹 WordPress for content & blog traffic
🔹 37x for an optimized, fully automated affiliate marketplace

The Bottom Line
Building an affiliate marketplace on WordPress means managing plugins, tweaking performance, and constantly troubleshooting. With 37x, you get an instant, automated, and scalable solution, so you can focus on growing revenue instead of fixing tech headaches.

🚀 Skip the setup. Skip the maintenance. Just generate revenue.