No more guessing what you’re making from Header Bidding.
Real Time Session Tracking
Maximise traffic to your higher performing content, increasing your yield and ROI. By tracking detailed user session data, our real-time analytics provides an accurate Revenue per Session for every article visited. Armed with this data, you can optimize your ad spend and maximise your ROI.
37x offers an insane amount of metrics and filters provide deep actionable data for your websites. With the ability to filter by timeframes, sources, countries and devices. Our easy-to-use interface allows you to immediately target high performing content.
Analyze User Impact
Find the biggest opportunities for maximising revenue and ROI from your content.
37x is available to any site running header bidding via Prebid.js. We also integrate with a number of leading header bidding wrappers. Integrating our tracker is as simple as pasting a script tag in any site you wish to track.
The Old Way
Log in to all ad networks
Collect Average CPM data (Often 4 - 8 hours delayed)
Check DFP/ADX CPMs
Work out estimated CPM and revenue per session
Adjust traffic bids
The New Way
Enter your domain to get started within seconds...