The better way to start or grow your online business

Compare 37x

See how 37x stacks up against the common ways to build and run online marketplaces.

Shopify

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Wordpress & WooCommerce

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🔹 Overview
Setup Time
🚀 2 minutes
Days/Weeks
Weeks+
Technical Skill Needed
😎 None
No-code, fully automated
Moderate
Apps, customization, setup required
Advanced
Hosting, plugins, customization
Hosting
☁️ Fully Hosted
Built-in CDN
Shopify Managed
Self-hosted
Scalability
🌲 Auto-scaling
Designed for rapid growth
Scales with Apps & Custom Work
Scales with Server & Plugin Management
Performance
⚡ Blazing-fast
Flat-file static sites optimized for speed and SEO
Decent
Depends on app usage and theme quality
Manual
Requires extensive optimization, configuration & cache management
📂 Category & Curation
Number of Merchants/Suppliers
🛍️ 50K+ Merchants
Pre-integrated, no need to onboard suppliers
Manual Onboarding
Users must manually connect with brands or dropshipping suppliers
Manual Onboarding
Requires supplier deals or affiliate signups
Affiliate Network Access
🌐 Sovrn, Awin, Skimlinks, Amazon & More
Pre-integrated & managed
Manual
Requires signup to networks & app integration
Manual
Affiliate plugins needed, each network must be configured
Product Catalog Management
📌 Automated Category Population
AI-driven & rule-based product discovery, automatic suggestions & recommendations
Manual
Store owner must curate and optimize listings
Manual
Requires plugins for product feeds or direct data entry
💰 Monetization & Revenue
Affiliate Revenue Model
🔢 80% Revenue Share Model
No setup costs, earnings grow with sales
Mixed
Affiliate commissions possible via apps, but Shopify fees apply
Varies
Affiliate model requires plugin or custom development
Commission & Payout Management
💵 Automated Tracking & Payouts
Manual
Shopify does not natively support affiliate payouts
Manual
Custom plugins or affiliate platform integration needed
Affiliate Link Management
💡 Automated
Links are automatically routed to the best possible affiliate network & program
Manual
Update affiliate links directly
Manual
Update affiliate links directly or with plugins
⚙️ Customization & Control
Marketplace Customization
🎨 Instant Theming
No Code Needed
Moderate
Themes & apps available, but limited backend control
Full Customization
Requires coding & plugin configurations
SEO & Content Automation
📝 Automated & Built-in
Catalog Enrichment & Long-Form SEO Content Generation
Basic
SEO apps required
Advanced
Plugins, Yoast SEO & custom content strategies needed
Multi-Language Support
🌍Create marketplaces per geo
Dedicated product catalogs & suppliers
Moderate
Requires Shopify markets configuration or apps
Available
Requires plugins
📊 Data & Optimization
Built-in Analytics & Reporting
📈 Aggregated Affiliate Insights
Covering all affiliate networks, clicks, conversions & payouts
Basic
Generic ecommerce analytics
Manual
Depends on Plugins and configuration
Conversion Rate Optimization
🧠 AI-Optimized Sales Funnels
Manual
Requires apps
Manual
Requires plugins
🔄 Maintenance & Support
Platform Updates & Security
🔒 Fully Managed
No updates needed
Shopify Managed
Shopify updates core platform, but apps require updates
Self-Managed
User responsible for updates, hosting, and security patches
Customer Support
💬 24/7 Priority Support
Shopify Support
Live chat, phone, email
Multiple Fragmented Parties
Wordpress, Woocommerce, hosting providers, affiliate networks, plugins & developers
Who It’s Designed For
Summary
Entrepreneurs, creators, and brands who want a fully automated, high-performance affiliate marketplace without technical setup or supplier management.
E-commerce sellers and brands looking to build an online store with some affiliate capabilities, but requiring manual setup and third-party apps.
Developers and advanced users who need full control over their marketplace but must handle everything themselves. Such as hosting, customization, affiliate link management, performance optimization and more.

Basic

Popular
$96/year
Basic features for up to 10 users with everything you need.
Get started

Business

$192/year
Advanced features and reporting, better workflows and automation.
Get started

Enterprise

$384/year
Personalised service and enterprise security for large teams.
Get started
Overview
Basic features
Users
10
20
Unlimited
Individual data
20GB
40GB
Unlimited
Support
Automated workflows
200+ integrations
Reporting and analytics
Analytics
Basic
Advanced
Advanced
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history

Compare 37x to Other Alternatives

Not all marketplace solutions are created equal.

Whether you're exploring dropshipping, AI-powered affiliate tools, Amazon store builders, or enterprise platforms, 37x offers the fastest, easiest way to launch a fully automated marketplace in minutes.

See how 37x stacks up against other options and discover why we're the smarter, more scalable choice for creators, entrepreneurs, and brands.

37x vs Dropshipping

Unlike dropshipping, 37x removes the need to source suppliers, manage product listings, or handle customer service. Allowing you to monetize products instantly through affiliate commissions without any order fulfillment responsibilities.

37x vs Affi.ai

While Affi.ai offers an affiliate plugin widget for Wordpress, 37x provides a fully automated marketplace solution with built-in merchant partnerships, automated monetization, and effortless scaling.

37x vs Fresh Store

Fresh Store focuses on small Amazon affiliate stores, whereas 37x supports multiple affiliate networks, giving you access to 50K+ merchants, larger sites and a broader revenue potential.

37x vs Mirakl

Mirakl powers large-scale B2B and retail marketplaces but requires significant investment, supplier onboarding, and operational management. 37x gives you a fully automated, plug-and-play affiliate marketplace. No suppliers to manage, no complex integrations, just instant revenue from 50K+ pre-connected merchants.